Stace Felder

Where content and code come together

Genre: Strategy

  • The Loop

    The Loop

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    stacef

    Live Oak needed to move away from its system of communicating with employees via email; multiple updates, lost attachments and sheer traffic made it difficult to effectively share and later find information. The goal of The Loop was to create a central, easily accessible location for that information; the challenge was to make it a…

  • Family Tree

    Family Tree

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    stacef

    At Live Oak School, the challenge was to transition from a paper, hand-delivered newsletter with linear content to a non-linear, digitally-delivered web site while keeping a structure familiar to both readers and authors and also streamlining and modernizing the information. My solution was to implement a refined data structure with understandable hierarchies, simple navigation and…

  • Charles Schwab & Co.

    Charles Schwab & Co.

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    stacef

    Traditionally a financial services company, Charles Schwab was considering if and how it should integrate audio and video content at Schwab.com. Working as a Content Development consultant, I worked with the eCommunications group, assisting with defining content-driven goals, planning strategies and identifying potential partners.

  • E*Trade

    E*Trade

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    stacef

    As a leading online financial services company, E*Trade sought to improve customer retention through the integration of editorial content. As Director of Digital Media, I worked with senior management to define the vision and refine content-driven goals. I also developed programming and distribution strategies and identified content and delivery channels for partnership, aggregation and acquisition.

  • CNET Television

    CNET Television

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    stacef

    CNET Television was comprised of six domestically and internationally distributed television shows, a radio program and streaming video clips. In my roles as Executive Producer and Senior Producer, I oversaw the editorial content of all production. Additionally, I developed new programming, improved integration with other CNET web properties, and created new distribution opportunities with a…